The New Heartland represents over 60% of the US population, encompassing 26 states across the Midwest, Southeast, & Southwest – but is an audience often overlooked by brands. This community is united behind strong shared values in faith, family & community, but enjoys celebrating unique regional differences in food, music, outdoor living, sports, and fashion.
Stylists are like salon product sommeliers: they can smell a phony marketing campaign from miles away. To truly win over a stylist, they need to try & experiment with your product… that’s why Salon Edit was built. This community is a turnkey way to drive trial with the right audience of stylists to advocate for your brand.
We’ve built a trusted relationship with millions of grassroots connectors across the US. These are real-world experts who are the ‘go-to’ resource in their network. We reach them both online & offline, deliver them a high impact product experience with your brand, and then give them the tools to share that positive experience with others.
We also work directly with paid bloggers & social influencers to establish broader awareness & credentialing for your brand. These paid activations are a great compliment to our micro-influencer campaigns. Our clients are impressed with the quality of the influencer selections, the assignment outputs, and the ability to capture & re-engage followers.