In 2013, P&G asked Tremor to transform their online magazine “Orgullosa,” into a sustainable multi-brand platform that could introduce brands activations to the Hispanic family in an authentic way.
What we did
We leveraged our knowledge from building & nurturing our own community to grow their community. By giving consumers a “brand discovery platform” that looked, felt, and acted differently than a typical brand forum we were able to help transform Orgullosa into the largest social hub that exists for Latinas. Today P&G relies on Orgullosa for a variety of communications, including their philanthropic outreach to the Hispanic community.
Grew Orgullosa from 700 members to 1MM+