Clairol noticed that there were several new online-only competitors in the at-home color category. They hypothesized that some of their shoppers were defecting over to these new products, but didn’t have the hard sales data to prove/disprove their theory.
What we did
We worked with Clairol to quickly field a survey with our micro-influencer community and gain further understanding about who was buying these products and their coloring experience. Within 3 days of placing the survey with 25,000 members we had 5,000 responses of which nearly 200 members had tried the new products.
Reached Low-incidence Households
Uncovered Competitive insights
Delivered quick-turnaround Qualitative & Quantitative Data