AARP launched their first “for-profit” business arm, a life coaching & life tools subscription service called Life Reimagined. They significantly invested in building out & mass marketing the platform. Problem was, they weren’t getting significant traction in both product usage & subscriptions and didn’t know why.
What we did
First we exposed a targeted segment of our micro-influencer community to the service, performed some qualitative research and identified significant trial barriers rooted in both product usage & believability. We then expanded product trial with a specific focus on capturing ambassador content for the brand to leverage across marketing assets.
Uncovered Deep Consumer Insights & Trial Barriers
Captured Video & Text Testimonials
A Learning Lab Community for continued Insights & Research