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The Challenge

In 2013, P&G asked Tremor to transform their online magazine “Orgullosa,” into a sustainable multi-brand platform that could introduce brands activations to the Hispanic family in an authentic way.

What we did

We leveraged our knowledge from building & nurturing our own community to grow their community. By giving consumers a “brand discovery platform” that looked, felt, and acted differently than a typical brand forum we were able to help transform Orgullosa into the largest social hub that exists for Latinas. Today P&G relies on Orgullosa for a variety of communications, including their philanthropic outreach to the Hispanic community.

Outcome

Grew Orgullosa from 700 members to 1MM+

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