Tremor | Newsroom

Latest News

Subscribe to Tremor News

Why Effective Word-of-Mouth Disrupts Schemas

January 25, 2010

There is a lot of talk today about word-of-mouth, social media and all the technologies that surround them. But have you ever wondered why consumers talk? It turns out that understanding why consumers choose to communicate is rooted in the cognitive psychological sciences. Before you nod off, read on, because this just might make you think differently about your marketing.

Read Article

Webinars

See All

Measuring the Effectiveness of WOM on Your Bottom Line

How should word of mouth (WOM) be measured? When your marketing dollars are spent cultivating conversations among friends and family, can you really expect to see statistically significant, measurable results that show up on your bottom line? In this free webinar you’ll learn how TREMOR™ is using matched market analysis and representative population surveys to deliver statistically significant, measurable business results for WOM campaigns for some of the biggest names in consumer marketing.