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The Challenge

Kellogg’s needed to break through to a health-conscious consumer who wasn’t necessarily predisposed to look for organic breakfast from a brand they associated with sugary cereals.

What we did

We delivered a paid influencer awareness campaign & then scaled with a micro-influencer trial experience that featured an award winning DTC sample kit. To seed the launch of the product we got 3,000 households from our community to try the product, capture UGC, and deliver ratings & reviews.

Outcome

3,000+ Ratings & Reviews

9,000+ Pieces of UGC

203% Lift in Product Awareness

100% Lift in Purchase Intent

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