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The Challenge

International Delight asked Tremor to get consumers talking about and recommending their new iced coffee product. The problem is that most consumers only purchased their iced coffee products at coffee houses due to failed attempts at home.

What we did

Tremor developed a micro-influencer campaign that identified exactly the right consumer and sent them a custom offer for a free sample along with a simple message: “Now your iced coffee can taste perfect every time.” Word traveled fast via digital and social, igniting a groundswell of conversation, trial, and coupon pass-along.

Outcome

$11 ROI

7,400 Ratings & Reviews

22% Sales Lift

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