Drive awareness & trial of NEW Gillette Mach3 signature products at Costco. The Catch – we only had two weeks to turnaround the idea and activate!
What we did
Our team recognized the opportunity to tie the product’s existing in-store messaging with Gillette’s franchise campaign of ‘Go Ask Dad’. With Father’s Day coming-up, we knew the best way to activate these men was through the women and family in their lives. We activated with two different groups of paid influencers – Lifestyle influencers & Military wife influencers where both had active husbands & fathers in the household.
Delivered a Turnkey Activation with On-strategy Messaging