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The Challenge

Drive awareness & trial of NEW Gillette Mach3 signature products at Costco. The Catch – we only had two weeks to turnaround the idea and activate!

What we did

Our team recognized the opportunity to tie the product’s existing in-store messaging with Gillette’s franchise campaign of ‘Go Ask Dad’. With Father’s Day coming-up, we knew the best way to activate these men was through the women and family in their lives. We activated with two different groups of paid influencers – Lifestyle influencers & Military wife influencers where both had active husbands & fathers in the household.

Outcome

Delivered a Turnkey Activation with On-strategy Messaging

7MM Impressions

173K Content Views

5.1X Media ROI

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