Evaluate
After launching, your TREMOR™ campaign is evaluated based on the success criteria set at the beginning of the discovery process.

• Typically, the evaluation is based on sales data through matched market analysis (MMA) and pre-/post-surveys among the Vocalpoint panel and representative populations.
• A TREMOR market research group works in conjunction with third-party test and measurement firms to measure effectiveness across a range of standard media metrics.

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