clairol

The Challenge

Clairol noticed that there were several new online-only competitors in the at-home color category. They hypothesized that some of their shoppers were defecting over to these new products, but didn’t have the hard sales data to prove/disprove their theory.

What we did

We worked with Clairol to quickly field a survey with our micro-influencer community and gain further understanding about who was buying these products and their coloring experience. Within 3 days of placing the survey with 25,000 members we had 5,000 responses of which nearly 200 members had tried the new products.

Outcome

Reached Low-incidence Households

Uncovered Competitive insights

Delivered quick-turnaround Qualitative & Quantitative Data

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