aarp_life_reimagined

The Challenge

AARP launched their first “for-profit” business arm, a life coaching & life tools subscription service called Life Reimagined. They significantly invested in building out & mass marketing the platform. Problem was, they weren’t getting significant traction in both product usage & subscriptions and didn’t know why.

What we did

First we exposed a targeted segment of our micro-influencer community to the service, performed some qualitative research and identified significant trial barriers rooted in both product usage & believability. We then expanded product trial with a specific focus on capturing ambassador content for the brand to leverage across marketing assets.

Outcome

Uncovered Deep Consumer Insights & Trial Barriers

Captured Video & Text Testimonials

A Learning Lab Community for continued Insights & Research

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