Tremor and its creative partner Upshot won “Outstanding Achievement” in recognition of their Kashi Heart to Heart campaign on Vocalpoint.com.

According to IMA, judges evaluate websites based on five criteria:

Design
Content
Feature Functionality
Usability
Standards Compliance

To win an IMA the site must excel in each criterion, rise above its competitors' sites and deserve to be a top choice for its target market.

The judges love new adventures. They love exploring websites and are always on the hunt for jaw-dropping perfection.