Effective November 2, 2010, Steve Knox, CEO of Tremor, will retire after more than 33 years of service with P&G.  Steve, who has been with Tremor since its inception in 2000, will be greatly missed.

Replacing Steve Knox is Procter & Gamble Marketing Director Chris Laird.

After completing his MBA at Schulich School of Business in Toronto, Chris joined P&G Canada in 1994 as an Account Manager in Sales.  Over his sixteen years at P&G, Chris has progressed through a variety of Sales and Marketing assignments in Market Development Organizations, Global Business Units, in Canada and the U.S., and across the majority of the company’s portfolio.  His CPG marketing experiences span from selling directly to retailers such as Wal-Mart to developing global consumer segmentation models.  Until recently, Chris oversaw an organization that marketed a $500 million portfolio of leading Beauty & Grooming brands including Gillette, Braun, Olay, Venus, Old Spice, Ivory, Zest, and Secret. Chris will assume responsibility as CEO of Tremor, a P&G-owned Word-of-Mouth marketing capability that has consistently been recognized as a leader in its field.